The Kenya Tourism Board, TikTok collaborate to have Wildebeest migration live on digital platforms

By Checky Abuje

The famous Great Wildebeest migration in Kenya will now be on mobile video TikTok, and will be watched live on digital platforms.

In collaboration with the Kenya Tourism Board(KTB), International Fund for Animal Welfare(IFAW), and Conservation International(CI), the return of the Great Migration season in Kenya this year will, and can be watched from anywhere within its community across the globe courtesy of TikTok.

Speaking during the launch of the event, the Kenya Tourism Board Chief Executive Officer Dr. Betty Radier said the country is a rich and diverse country, with an incredible wildlife offering which must be highlighted as well as protected.

She added that together with TikTok, KTB can engage the world with content and experiences from any part of the country and drive more awareness about country and wildlife, especially during this time when travel is limited with the aim of curbing the spread of the virus.

“We recognise the important role TikTok plays in raising destination Kenya’s brand visibility around the globe. We are always looking for strategic collaborations to position the country as a preferred tourist destination and this partnership is a great milestone.  Kenya Tourism Board is keen to ensure MagicalKenya remains top of mind among consumers and the TikTok platform is making this possible.” reiterated Dr. Betty Radier

According to Stacie Paxton Cobos, Vice President of Brand Communications and Marketing, IFAW,  Land, air and sea are all home to migrating species and raising awareness about the threats they face and to work together to mitigate these threats is the way forward to building a world where animals and people thrive together. “I’m hopeful this is the first of many more collaborations with TikTok.” – remarked the vice president.

“Younger generations are pushing for action on climate change and biodiversity loss all over the world, they are the planet’s biggest advocates. We’re excited that TikTok is raising awareness of natural phenomena like the wildebeest migration and amplifying calls to protect wildlife. By giving its millions of users –  many of whom are Generation Z – the opportunity to creatively engage with nature from afar, this campaign can be a key tool for change. It’s a new and exciting way to help communities appreciate the value of biodiversity and feel motivated to protect it.” – Michael O’Brien-Onyeka, Africa field division senior vice president, Conservation International

The collaboration between these leading conservation agencies towards this spectacular wildlife event aims at raising awareness around biodiversity conservation and inspire action towards wildlife conservation and protection worldwide.

The new venture will allow lovers of Wildebeest migration to catch all the LIVE action of The Great Migration from the Masai Mara National Park in Kenya as well as educational videos about the event and Maasai community. Users can tune into the official TikTok Africa page on the platform, from 25 and 29 August, from 6:30 to 8:00 and 10:30 to 14:00 daily Nairobi time.

Content throughout the LIVE coverage will be curated by award-winning wildlife photographer Jeffrey Wu, and experts from renowned local organisations including African Wildlife Foundation, Maasai Mara National Reserve and  African Wildlife Foundation who will join the sessions to educate those tuning in on the Maasai Mara ecosystem, the impact and importance of tourism on preserving the environment, and the impact of the pandemic, among others.

“We are delighted to partner with Kenya Tourism Board, IFAW, and Conservation International to bring the Great Migration and the topic of wildlife conservation to our global community,” said Boniswa Sidwaba, TikTok’s Content Operations Manager for Africa. “Through TikTok’s LIVE feature, we hope to bring this global phenomenon closer to everyone around the world, connecting people with a shared passion for wildlife, nature and conservation.”  Continued Sidwaba.

TikTok LIVE helps to bring together a global community over shared entertainment, educational, and inspiring experiences. Both TikTok users and conservationists have been urged to jump on the challenge and enjoy The Great Wildebeest Migration using the hashtag challenge and custom effect and help raise awareness around biodiversity conservation within their communities.

The Great Wildebeest Migration, branded as Africa’s greatest wildlife manifestation, happens because of the change in seasons with millions of animals, mostly wildebeest and zebras, migrating from Tanzania’s Serengeti to Kenya’s Maasai Mara where the grassland is much more fertile.

The event is a daring and dangerous expedition for the animals as thousands die crossing the crocodile-infested Mara River as well as from other predator attacks.